Questions, answered plainly

We rebuild and tune up websites for local service businesses so they load fast on phones, rank well in search, and can be read by AI tools like ChatGPT, Perplexity, Gemini and Claude. We measure your site before and after the work so you can see what changed.

Mostly local service businesses across the US, such as roofers, HVAC and plumbing companies, electricians, pest control, remodelers, auto repair shops, dentists and med spas. Other small businesses are welcome too. See our Portfolio for real work.

90 and up is where you want to be. Anything below 90 means customers and AI tools are likely passing you by, so the site could use some work. Most issues are fixable, often with a Tune-Up. Run the free check to see your number, or call (928) 288-5497 and we'll go over it with you.

If you like your design and it just needs fixes, Tune-Up works on your current site. If your site is slow, dated or hard to update, a Rebuild usually costs less than patching it. If you want to be found and cited by AI tools, choose AI Ready. The free check and a free consultation help you decide.

Enter your web address on the Measure my site page and we score it out of 100 on eight checks: HTTPS, AI crawler access in robots.txt, structured data (JSON-LD), a working sitemap, title tag, meta description, mobile viewport, and how much of your text is in the HTML. It takes seconds and needs no sign-up. The tool does not save the address you enter.

A no-pressure conversation about your site and your goals. Use the form on our home page, email admin@siteupgradeai.com, or call (928) 288-5497.

Cottonwood, Arizona. We work with businesses anywhere in the United States.

Search engine optimization: making each page easy for search engines like Google and Bing to find, understand and list. That covers things like titles, descriptions, headings, speed, mobile layout and a clean sitemap.

Answer engine optimization: making your pages easy for AI answer tools, such as Google AI Overviews, ChatGPT search, Gemini, Perplexity and Claude, to read. In practice that means letting their crawlers in and putting your text in the page itself instead of loading it with scripts.

Generative engine optimization: making the facts about your business (who you are, what you do, where you work) clear to AI tools. Structured data and a working sitemap are the core of it.

AEO is about access: can AI tools reach and read your pages? GEO is about clarity: once they read them, are the facts about your business stated plainly and consistently? Our free check covers both.

Yes. Google says the same SEO basics that help regular Search also apply to its AI features, and plenty of customers still search Google the classic way. Good SEO and AI readiness work together.

Google says no special markup is required. We still add structured data to every page, because it states your business name, services, location and contact details in a form machines read reliably.

No one can promise that. Each of those systems decides for itself what to cite. What we do is remove the things that get in the way: we let their crawlers in, put your text in the page, and describe your business in a form machines can read.

It reads your robots.txt and checks access for GPTBot, OAI-SearchBot, ChatGPT-User, PerplexityBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot. The check passes when none of them are blocked from your whole site.

That is your call. Some crawlers power search and answers, while others collect training data, and you can treat them differently. For example, OpenAI uses OAI-SearchBot for ChatGPT search and GPTBot for training, and Google-Extended controls use in Gemini without affecting Google Search. Note that our free check counts any blocked crawler on its list, including training crawlers, so if you choose to block some, we can talk through the trade-offs.

The major search and answer crawlers say they do. Some tools that fetch a page only when a person asks about it may not, so robots.txt is a strong signal, not a lock.

Yes, using the same controls that limit snippets in regular Search, such as nosnippet, data-nosnippet, max-snippet or noindex. Google covers them in its AI features documentation. These also affect how you appear in regular Search, so use them carefully.

Two things. Our free check scores the eight AI-readiness basics listed above. For client work we also run Google Lighthouse on mobile, which reports Performance, Accessibility, Best Practices and SEO scores plus page speed timings. We record each measurement with its date.

We measure your scores before and after and show you both. Lighthouse rates 90 to 100 as good, 50 to 89 as needs improvement, and 0 to 49 as poor. The mobile test is strict, so many sites that feel fast score below 90. You can see real measured scores on our Portfolio.

How long it takes for the biggest image or block of text on screen to appear. Google's web.dev guidance treats 2.5 seconds or less as good and more than 4 seconds as poor.

Every test is a fresh run, and network and server timing vary, so speed scores can move a few points from one run to the next. That is why we always note when a measurement was taken.

Tune-Up starts at $375, Rebuild starts at $1,295, and AI Ready starts at $2,595. Each is then $74 a month, month to month. Prices as of October 2026. See Packages on our home page.

Tune-Up keeps your design and adds SEO and technical fixes, speed fixes, AI crawler access, llms.txt and structured data. Rebuild is a new fast, mobile-first site with home, about, contact and up to 10 service pages, plus basic SEO. AI Ready includes everything in Rebuild plus full SEO, AEO and GEO, matching your site to your Google Business Profile and directory listings, AI citation tracking, and a before-and-after score report.

It depends on the package and how quickly we get your content and logins. We will give you a timeline in your free consultation.

Ongoing checks, fixes and upkeep to keep your site fast, secure and readable by search engines and AI tools. We will walk through exactly what is covered for your package in your consultation.

No. The project is a one-time price and the monthly plan is month to month. Cancel anytime.

Yes. You own your domain, your content and your site files.

Run the free check on the Measure my site page, then book a free consultation by form, email at admin@siteupgradeai.com, or phone at (928) 288-5497.